The Apprentice review: It is horribly outdated, it should have been fired years ago! CHRISTOPHER STEPHENS' zero-star verdict
The Apprentice (BBC1) Rating: (yes, no stars!) Flops, every one of them. Hopeless, cringing disasters that failed so badly, it was physically uncomfortable. How can anyone perform so dreadfully and be oblivious to it? I'm not talking about the candidates on The Apprentice, embarrassing though they were. It's Lord Sugar's jokes that leave me with my teeth and my eyelids clenched tight in pain. 'I'm looking for a Bezos, not a bozo,' he greeted the 18 hopefuls — a lame gag made worse by the fact he didn't know how to pronounce the name of the Amazon founder, Jeff Bezos (it's 'bay-zoes', not 'bezzoss').
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